My good friend JohnL works for the leading logistics services company. FedEx is a syllabic abbreviation of the company's original name, Federal Express. I was thinking about them a little today. Their logo is pretty standard, but might have some symbolism that you don't always notice.
It was created by Mr. Lindon Leader in 1994. He was Senior Design Director at Landor Associates, San Francisco. It has won over 40 Design awards. He had to manipulate the fonts "Univers 67" and "Futura Bold." The concept of an arrow is put into the design.
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