Comm break.

they were founded in 1993, then owned by McDonalds from 1996 till 2006, and now are back on their own doing what they think is best. The commercial above was created to show illustrate the point that they think and act differently.

The commercial was created by Johnny Kelly who did an incredible job. The look and feel of the short is cute and reminds me of blocks I’d play with as a child. It then gets a bit grim, with steroid injected pigs being turned into food cubes, but it certainly makes sense. But then the farmer character gets a renewed sense of what he really does and makes things right, flipping the world on it’s head. All of this is happening to a score of Willie Nelson covering Coldplay’s The Scientist. The whole thing was “filmed in one sweeping take the film was painstakingly animated over 4-weeks on one large all-encompassing model background.”